5/31/2023 0 Comments Transfusion drinkHe’s never looking to change, but he’s always looking to evolve. Jim is a realist who understands how his customers use Selwyn Pub. We’re taking care of customers and provide food and beverage that support their tastes.” It’s all about the customer and the space. “Overall sales have grown, but our product mix has changed dramatically with all of our city’s breweries,” explained Jim. And he’s a business guy that puts fulfillment above profits. Jim is a father of three daughters who’s been married for over 25 years - and he’s a strategic business nerd too. He’s a professor at Queen’s University of Charlotte where he teaches courses in ethics and business law. It also recently installed a tasteful retractable roof.įoster, the owner, is in his early 60s and he’s a CPA with a law degree as well. It introduced things like outside TVs and heat lamps that have now become ubiquitous in our city. While Selwyn Pub maintains that old-school, Myers Park neighborhood bar vibe, it’s also a proven innovator. It’s just part of an ever-evolving business. I’ve argued that breweries are the new public park, but the explosion of brewery popularity doesn’t phase Selwyn Pub. Even with the fast rise of Charlotte breweries, Selwyn Pub continues to stay relevant and packed. Jim told me, “Tito’s is a monster” – which means people freaking love Tito’s. “It’s an approach, not just a single drink.” “Transfusions can be the modern martini,” Jim says. They’re also selling t-shirts for $20.Īdditionally, Selwyn Pub recently debuted a full page transfusion menu which includes several transfusions variations including Skinny Transfusions ($5) and non-alcoholic Virtual Transfusions ($3). “We just ordered 50,000 branded cups,” Jim said. Soon, you’ll be able to drink transfusions out of specialty branded cups. He explained to me that many bars overdo the juice, which makes the drink too sweet. What’s in a traditional Selwyn transfusion? Vodka, ginger ale and a splash of grape juice served in a styrofoam cup. He went on to tell me that on a recent weekend, he looked around outside and it felt like every guest had a styrofoam transfusion cup in their hand. “Transfusion sales is a wave that’s been building and now has turned into a tsunami,” owner Jim Foster says. The price hasn’t changed since Selwyn Pub opened in 1990. ![]() That’s insane, but I understand why - it’s a delicious and refreshingly simple cocktail.Īnd it’s only $5, which stands in stark contrast to Charlotte’s growing craft cocktail scene. By GlobalDataĭon’t miss out on key market insights that can help optimize your next investment – read the report now.Selwyn Pub now sells more transfusion cocktails than beers.
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